Health insurance providers have invested heavily in building their digital experiences, but often struggle to drive adoption. To understand why, watch this recorded video from the 2020 AHIP Digital Forum on Insights on Motivating Paperless Adoption.
Our presenters share the results of recent consumer research on member preferences for digital communications. Understand the surprising motivations that drive or impede member digital adoption, from record-keeping habits to the impact of demographic factors. Learn how to build effective digital adoption messaging and craft strategies that can motivate your members to engage in your digital communication offerings.