The rise of consumerism in healthcare
Driven by value-based care initiatives, payers and providers are investing millions of dollars in consumer engagement technology. As consumers are now accustomed to relying on user-friendly retail platforms, they are demanding more intuitive tools to help them navigate the complex world of healthcare.
Your members are searching for a comparable healthcare shopping experience, in which choice, accessibility, and guided exploration are key components of a responsive, personalized service platform. They are thirsting for change, relevance, and immediate access to useful health information.